Resume
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PASSION FOR KEEPING THE CONVERSATION FLOWING…
Strategize social media concepts and content with an emphasis on building communities that will improve customer relationships and increase purchase consideration
DIVERSE EXPERIENCE
09.09 – present
Freelance
Digital, Content and Social Strategist; Writer
- Turned Beaumont Hospitals’ Parenting Program long-standing printed newsletter into a digital publication
- Recommended the Parenting Program establish a blog to increase awareness and volunteer base as well as connect with existing volunteers
- Concepted and developed digital content strategy and social media strategy for Beaumont Hospitals’ Parenting Program first-ever blog
- Created digital content strategy, social media strategy, content and website for Cook’s Academy Infant, Toddler and Preschool Learning Center and ultimately increased consideration by more than double in the first two weeks
02.12.07 – 03.31.10
Organic, Inc.
Social Media Strategist
- Planned, implemented and managed Chrysler Group’s first social community (an automotive first)
- Coached clients on interactions with their community
- Collaborated with analytics experts to determine measurement criteria for Chrysler’s Customer Advisory Board, Threeminds redesign and UbyKotex social media
- Worked with PR and other strategists to promote Organic’s thought leadership
- Authored positions, hired, wrote guidelines for and helped train Organic’s first Conversation Manager and Community Planner
- Wrote creative and strategy briefs to help clients and creatives align execution with campaign goals, target market and medium
Associate Creative Director, Writer
- Oversaw creative for Chrysler Corporate and International websites
- Presented digital strategies and concepts to clients
- Collaborated with teams of designers, experience designers, technologists, project managers and strategists
- Shattered all-time records for our community platform vendor and challenged them to launch advancements to support our enthusiastic audience
- Planned and conducted live chat sessions with executive leaders and their customers
Threeminds.com, Organic’s Blog, Co-Editor
- Managed editorial calendar and published pieces daily
- Concepted, researched and wrote, ghost-wrote and edited posts
- Recruited and rallied authors
- Evangelized the mission and strategic importance of the blog to leadership and peers
- As strategic co-lead on redesign, met with leadership team regularly to present strategies, framework and PR ideas
- Promoted blog via social sites and increased Twitter referrals by more than 1000 visits per month
12.09.99 – 02.09.07
Campbell-Ewald Advertising, Warren, MI Copy Supervisor
- Initiated diverse writing styles for Chevy including websites, banners, CDs, interactive pieces and catalogs
- Created 2 SMRT 4U campaign with branded ring targeted towards teen girls that elicited over 44K orders in first week
- Developed writer’s style guide and coached team of writers on new media writing
- Concepted and wrote Chevy launch vehicles Equinox and Cobalt printed brochures and websites
- Developed, sold and wrote first catalog/CD piece for Chevy
- Sold concepts that used new media technologies to increase site traffic and hand-raiser lists
- Directed and supervised vendors on various multi-media projects
09.09.99 – 12.08.99
Simons Michelson Zieve (SMZ), Troy, MI Copywriter
- Sold radio and newspaper campaign communicating doctor and facility expertise for new client Northern Michigan Hospital
- Created concepts in various mediums for Michigan Lottery, Hatteras Yachts, Big Boy, Lear Corp., The Wellness Plan, ABTCO siding products, Mann+Hummel automotive parts
02.15.99 – 09.08.99
Stone August Medrich Advertising, Troy, MI Copywriter
- Lead copywriter for print, broadcast, collateral, direct mail
- Wrote, directed and produced video that helped raise charitable contributions for Judson Center
- Produced pieces for Hatteras Yachts, Lear Corp., University of Detroit Mercy, Michigan Virtual University, Regent Street, Jimmy Schmidt restaurants
KNOWLEDGE
Bachelor of Business Administration, Western Michigan University, April 1997
Proficient in WordPress, TypePad, Blogger, Twitter, Facebook, YouTube, Yelp, Acrobat, Livelink, Word, Excel, PowerPoint, InDesign, Photoshop, HTML/HTML editors, Google tools, Listening Platforms such as Sysomos
Familiar with niche audiences: teens, young females, moms, Gen Xers, environmentalists and auto enthusiasts
TALENT
Silver EFFIE, Small Budgets — 2 SMRT 4U Internet Safety Campaign for the U.S. Postal Service 2008
2SMRT4U.com featured in Daily Candy email — June 13, 2007
DMA International ECHO Awards Competition Short List — 2 SMRT 4U Campaign 2007
Web Marketing Association IAC Awards, Outstanding Microsite/Landing Page — Chevy.com 2006
Employee of the Year, Campbell-Ewald — 2005
Silver Caddy, Best Web Site Automotive – Chevy Cobalt Tuner 2005
Silver Caddy, Best Web Site Automotive – Chevy.com 2005
Bronze Caddy, Best Web Site Automotive – Chevy Cobalt Launch 2005
Bronze Caddy, Multi Media — Chevrolet 2004 Country Music Program 2005
Web Marketing Association WebAward — chevycobalt.com 2005
1st Place Target Award Integrated Marketing Campaign — Chevy Live 2005
Silver Caddy — Equinox Catalog and CD 2004
International Automotive Advertising Awards, Direct Response, Silver — Light and Darkness Equinox
Bronze Caddy — Chevy.com/fullthrottle 2003
First Place Target Award, Interactive Electronic Media — Chevy Olympics site 2001–02
Gold Caddy — OnStar.com 2001
References available upon request
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