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Reaching Teens

December 6, 2006

The goal was to create an entire campaign to educate and remind teen girls about online predators. I had the idea of a branded ring. One that could be worn by celebrities and be instantly recognizable as an icon for online safety. Hence, 2 SMRT 4U was born. Over 44,000 rings were ordered from microsite the first week it was launched. Spokesperson Hayden Panettiere helped launch the campaign and was the face of the site for nearly a year. The look has changed a bit since it’s inception, but my tagline still resonates.

2smrt4u.com at launch 2006

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