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Inspiring People to Share

June 23, 2008

Chrysler’s From Where I Sit Contest was the brainchild of CEO Robert Nardelli. I worked with designers [remotely] from Organic’s Toronto office as well as a strategist and experience architect to formulate a solid strategy, concept and execution that would inspire participants and attract entries.

I concepted, wrote, directed and oversaw editing for three videos that conveyed the campaign message and roused participation.

Call For Entries

Online Media to Drive Traffic and Entries

View and Vote

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