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How I Can Help You

I stay abreast of ever-changing consumer conversations and behaviors, social media and digital trends as well as industry news to provide influential and impactful strategy, direction and content. I also take a keen interest in every client’s business and customers, understanding wants and needs from both parties’ point-of-view. I’ll develop comprehensive digital plans and content that are right for your brand and audience.

Social Media Consulting

Social shouldn’t be just an add-on. I work with in-house teams and AORs to integrate ideas into the entire marketing plan. Sometimes social becomes a bigger part of that plan. Here’s just a taste of what I bring:

  • Community planning, implementation and management
  • Content strategy and planning
  • Platform recommendations
  • Content creation
  • Conversation management
  • Blog strategy, set-up and sustain planning
  • Training (one-on-one and group)
  • Integrate offline activities into digital media and social media activities
  • Work with traditional agencies to develop comprehensive campaigns that include smart social and digital components
  • Work with Community Platform vendors to achieve your goals
  • Audience analysis
  • Show you how to “listen” to your audiences
  • Interpret Social Media data and provide next steps
  • Establish measurement criteria plus develop new ways of providing measurement within the social media environment

Content Strategy

Content doesn’t stop at attracting customers and prospects. It needs to resonate with them so they stay awhile, take action and/or return. It also means giving them the tools they need to help you spread the word. Here are just a few ways I can help:

  • Stakeholder interviews
  • Identify user requirements
  • Content analysis and gaps
  • Target research and analysis
  • Personas
  • Audience analysis
  • Help define program goals
  • Establish measurement criteria, benchmarks and success
  • Content plans for migration, launch and sustain phases
  • Publishing and resource models
  • Partner with research division to ensure aligned and consistent messaging
  • Work one-on-one with Experience Architects to pair strategies with usability

Email me to start a conversation about how I can help you.

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